I've been creating experiences since before I knew that's what I was doing.
And I wanted to understand why certain things feel magical.
Not what they cost. Not who made them.
Why they moved people. Why some products, some spaces, some experiences stayed with you, and most didn't.
That question has never left me.
With Keller Sports, I had the chance to answer it at scale. I co-founded and built the company from my bedroom, and over fifteen years grew it into something with over 100 employees and €100m in revenue, in close collaboration with Nike, adidas and others.
But what I'm most proud of isn't the numbers. It's that we changed how people experienced sports products. Online and offline. We made it feel like something. Creating experiences that people had never had before, and that stayed with them long after. That was the work I cared about.
Since then I've co-founded zeroLabs with Max Wittrock, and shaped Regulate from name to product to brand. Different companies, different categories. The same underlying obsession: creating something that didn't exist before, and making it feel exactly right.
The other thing I've learned is that extraordinary creative work has a prerequisite: inner calm. Not as a luxury, but as the condition from which real clarity and excellence emerge.
I've spent over twenty years exploring this: through meditation, breathwork, and a genuine curiosity about what allows people to do their best work. I don't talk about this as a separate interest. It is the condition from which everything I do emerges.
The founders I work with feel something similar. They want to build something great, and they know that getting the feel and form exactly right isn't a nice-to-have. It's what separates the things people love from the things people forget.
"Moritz has a remarkable talent for generating new product and business ideas, seamlessly blending strategic business thinking with a strong creative vision."
Rico Zoerkendorfer, Creative. Previously Apple Design Team with Jony Ive
"Moritz has a rare talent for creating digital products by balancing aesthetics with usability perfectly. He's the kind of person people just love to work with."
Benjamin Günther, Founder & Investor
"Moritz has an incredible ability to combine creative vision with analytical thinking, and understands both branding and product development at a deep level. Over the years he has provided invaluable advice on business and design decisions, consistently asking the right questions with a unique blend of strategic clarity and creative insight."
Karim Morsy, Co-Founder & CEO Algoriddim (Multiple Apple Design Award Winner)
If that resonates: see how I work.