There's a moment in building a company when you know that what you're creating needs to feel like something. Not just work well. Not just look clean. Actually feel like the thing it is.
That's where the work begins.
I connect directly to the founder's vision and translate it into how the brand and product look, feel and behave. Brand, product and design as one connected thing, from the inside out. No brief handed over, no team in between. A real conversation, from the beginning.
My model is a genuine partnership. I come in when direction, brand and feel are still open, or when something new needs to exist that doesn't yet. I bring clarity and conviction to the defining phase, and stay as a thinking partner once the operational work is handed over.
The portfolio stays small and deliberate. I work with very few founders at any one time, because this kind of work requires full attention on both sides.
The founders I work with tend to share a few things: they have a strong vision and the conviction to protect it. They want someone who understands where they're going and can translate that into something truly distinctive. And they understand that how their brand and product feel is not a finishing touch. It's a founding decision.